Search engine optimization is a procedure to make your website compatible with the search engine. SEO is categorized in two ways: (1) On-Page SEO (2) Off-Page SEO. Today we are talking about ON-page search engine optimization.
ON-page SEO is a methodology to optimize your website according to Google algorithm to get top ranking and web traffic on search engines. Basically, on ON-page, changes are made on the website internally. The changes could be writing the Meta title, description, content optimization, Heading Tags placement, interlinking, URL structure, and many more. Some of the amazing tips for ON-page SEO are described below:
Keyword research and Placement
Keyword research is one of the primary tasks that an SEO expert must before starting anything. It is a process to search for appropriate keywords that are related to your business. You can utilize Google keyword planner, SEMRUSH, and many other tools to find the best possible keywords that represent your business website. We suggest you focus on long-tail keyword because they are in low competition and extremely to the point. Megabyte is a well-regarded SEO agency in Dubai, and it has an excellent SEO team. According to megabyte” while choosing keywords for the website, it is important to watch the competition and traffic of the keywords. It is also important to use LSI keywords which are synonyms to primacy keywords. There are many tools to extract LSI keywords. However, you can also use keywords at the end SERP, where you will see “searches related to” provide LSI.
Mobile Responsiveness
Larger sections of people are browsing the internet via mobile. Therefore it is significant for the website to be mobile responsive. The website must be developed in a way so that it can appear correctly on the mobile, desktop, or any other device. Make sure the mobile version and desktop version of your website must be the same. You can check the mobile-friendly status of your website through Google mobile-friendly tool. Megabyte is a responsible SEO company in Dubai, and we make sure that all websites we design must have mobile responsiveness.
Loading Speed of Website
The website loading speed is one of the most important ranking factors. If you are doing ON-page SEO but not focusing on website speed, then all will go in vain. Do you want your efforts to become useless? No not at all, hence, it is important to work on website speed. A website that opens in equal and less than 3 seconds have great user engagement. If your website is slow, it means that you are losing your potential customers. No one wants to see the buffer and loading fail message. Users of a website will suddenly close the tab and search for another website that has better speed. So, one must work on the loading speed of the website.