Digital marketing trends are constantly shifting. Each year brings new marketing strategies based on user preference that has to be understood and integrated into big and small business marketing strategies alike; otherwise, there's serious cash left on the table.
Google is far ahead of the competition when it comes to internet search, being accountable for 94% of overall organic traffic and 96 percent of all smartphone search traffic. This makes getting your business on the first page of Google the most critical factor for your digital marketing success.
1. Optimize your email strategy
An email has been in existence for decades, but it's not going anywhere just yet. By HubSpot, approximately 80% of marketers have reported a rise in email engagement within the past year.
Another exciting statistic for those considering using more emails in their marketing campaigns is that email marketing has the maximum return on investment for small businesses. That will only be possible using a well-crafted email with a concise copy and an engaging message.
2. Use the AIDA formula
Here's a description from Lucid chart to show how it can use in marketing: This marketing strategy has been in existence for some time - since 1898, to be accurate. It works.
In fact, AIDA works exceptionally well on almost all marketing channels to grab the reader's attention, produce a sense of desire, pull on their heartstrings, and provide them with an answer to their problem. This proven formula has been used previously, is still being used now, and should definitely be used in advertising a small business in the year ahead.
3. Using video marketing
Video has grown into a driving force for electronic advertising, and this tendency doesn't seem to be going anyplace. Actually, according to a study, videos will account for almost 82 percent of customer internet traffic by 2021.
Live and branded videos are two of the most popular trends in video advertising at the moment, and people are continuing to discover new and interesting ways to engage their audience with video content. The beauty of using a live movie is that it's interactive and allows the viewer to participate in this conversation by calling in or leaving a comment that may be answered during the live session, so this is a superb tactic for audience engagement. It's estimated that by 2021, the live movie will account for 13% of all video traffic, making it an excellent strategy for businesses that are continuously thinking outside of the box.
4. Produce Great content
The content that you set out will behave as money for your marketing strategies. While generating the typical blogs and articles is good for creating traffic, simply writing content which informs your audience just will not do. More and more companies are learning the value of participating with their own audience. Actually, many successful brands are already utilizing content that engages their audience together with content that educates.
One type of article that is increasing in popularity is novel content. This is the material that is placed together with the traditional content of blogs, articles, books, and videos. Very similar to videos, producing content that engages your audience is also possible via polls, quizzes, and competitions, where the viewer gets to vote or discuss their opinions on a certain subject. Attempt to maintain this content pertinent to your business.
5. Know the difference between branding and marketing
Those who are investing in online marketing have to understand the difference between marketing and branding. Even though both of these terms are sometimes used interchangeably, their meanings are very different.
When it comes to the customer, your brand is not going to be the product or service you provide, but instead the logo, site design, and the message across all platforms which you send to your customers. In other words, branding is how the viewers will perceive your enterprise.
On the flip side, digital marketing uses tactics that are designed to reinforce your advertising efforts. It follows your advertising efforts should enhance your brand's message without having the contrary effect. However, this is where many tiny businesses fall flat, as they use marketing campaigns that concentrate more on their product or service rather than building interest and nurturing a community on social networking platforms.
6. Using Local Services Ads (LSAs)
Local Services Ads are very similar to Google Ads but are very different in regards to their effectiveness in promoting your products or services or increasing your sales. Simply speaking, Local Services Ads are pay-per-lead ads that have now begun to pop up on very top of Google search results. Originally released in 2017, LSAs are gradually gaining ground and rolling out to small markets as well.
Presently, LSAs seem to concentrate more on home service providers, such as electricians, locksmiths, painters, house cleaning, and technicians. If you provide any of these services, then it is time you employed LSAs to increase your reach. However, there is very little doubt that their use is going to spread to other businesses too.
7. Be smart with SEO
Some people today say that SEO is dead. We beg to differ. Search engine optimization is more critical than ever when it comes to getting your website found on Google. Even though SEO trends continue to change; 1 area that Google is focusing on is differentiating between hunt and intent.
For instance, using terms like “web design agency Dubai" could exhibit web design companies while “Web Developer Company in Dubai" could begin displaying project boards. Tried and tested methods of electronic marketing supply small companies with a principle of what strategy ought to be used in which to improve your electronic advertising results. But that being said, these formulas are not written in stone, which usually means that you want to keep on tweaking your electronic marketing strategy to get the best ROI.