If you are looking to enhance your eCommerce website's organic traffic and drive more leads then you are at the right place. These days due to the COVID19 pandemic, everything has shattered but yes something keeps ongoing, like a digital business. These days Zoom is the new office. Digital business is thriving at a faster pace than the traditional one. But the main thing that needs to be considered is SEO. As SEO is responsible for driving the traffic as well as revenue on the business. In this blog, we will discuss the eCommerce SEO tips that every business needs to follow.
Modify the Business Listings
Business hours management is so crucial these days. As two-three months back when there was a complete lockdown only essentials stores were open. The amendments are continuously changing. So it is very needed for the business to update their timings via local searching. This is so as the local search is crucial for modifying businesses that have changed their opening and closing timings. If the local search results are updated, they give a good user experience. This in turn makes the customers happy. So they can visit and buy their essential commodities by this.
Accumulation & Apprising Structured Data
Pandemic COVID19 had recently canceled so many events and parties. But yes technology has benefited the society at this pandemic too. There are a lot of companies that have shifted to the virtual medium for attending events, webinars. For shifting the event from real to virtual medium, one should do the following things:-
Focus on upgrading the structured data.
Google included new schemas for events like postponed, virtual, and canceled.
There the client can add the code, in some time the info gets upgraded in the SERP.
Creating and Optimizing Quality Content
These days users are becoming so smart, sometimes they visit your website to grab relevant information only. Their intent is not always to buy something. So good content can attract customers very much. Many big eCommerce sites have good products and commodities but they have not added any sort of content. This is not good in terms of client retention.
As customers first see the reviews and then make their buying decision. If the relevant content is added, then the client feels contented. Otherwise, he/she can leave your online store without any second thoughts. So be consistent with your content. This is the way to engage the customers.
Every brand must follow content auditing as well. In content auditing, the old content gets examined and if any update is required on that content, it is then performed. This way the content looks more useful and fresh.
Go for a Technical SEO Audit
eCommerce websites face a lot of issues. Due to these issues, these websites get penalized easily by Google. The issues faced by these websites involve- Duplicate content, more loading time, bad redirect strategy, big size images, broken URL and there are other factors too. When the technical SEO auditing is performed, many of the issues are sorted.
Wrapping Up
SEO these days is considered as the backbone of the marketing channel. So this blog is all about useful eCommerce SEO tips that your business needs to follow. If you are having any doubts, ask us freely in the comment section.
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