Every business owner asks about better marketing ways to get more number of visitors and increased online visibility. In digital marketing, there are two different ways of marketing that include SEO and Google Ads. But choosing one for your business can be sometimes difficult. Many people always ask about- which one is a better option for business? Are Google ads better? Which can bring you a better result in terms of sales?
Before coming to any decision, we must first have a look at the strategies to get a clear insight:
What is SEO?
SEO is all about optimizing the website and content to improve the ranking on the search engine results page (SERP). It is considered an important aspect of digital marketing for the business's growth. Not just this, your business can also get various converting ways of getting new customers to your website.
When you do any search, the search engine provides you with the result that matches your query. If you want to appear in the higher ranking of the page with relevant search results, then you must make use of optimization techniques. There are certain factors on which Google will determine your ranking:
High-quality content:
If your website has high-quality content, then Google is more likely to improve your ranking on the search engine. Long and informative content always works when it comes to increasing the ranking.
Selection of keywords:
Another important factor is the keyword selection of the content. It would be best if you chose the keyword relevant to the topic and content. Google ranks the page that is based on the keywords that you choose. So, for this, make sure that the keywords are related to the topic of the page as it helps in appearing high on the ranking.
Compatibility with mobile devices:
It is important to have compatibility with the website with mobile devices. Today, almost every 2nd person is using the mobile for searching. The website needs to have responsive design as it helps the users in viewing the site on any mobile device.
What are Google ads all about?
Now, let's get an insight into Google Ads. It is also known as pay-per-click (PPC) advertising platform that makes marketers reach interested leads. This kind of advertisement is spread over a wide variety of networks. With PPC, you will only have to pay if the user clicks on the ad. This makes Google Ads a cost-effective marketing option as compared to many other options. There is a bidding system on which your PPC ads work. These PPC ads can be seen in various forms:
Google Shopping Ads:
These kinds of ads always appear in a very casual format that you can see at the top of the search engine result pages. These ads come with images of products and their brands. Also, there will be a price to make clear information to the visitors.
Local Services ads:
These ads are specially designed for service companies who want to get more local leads. These ads list the service and information for the business.
One thing that cannot be denied is that both SEO and Google Ads emphasize increasing the relevant traffic on the website and getting more leads. Though these methods help in growing your business online and generating leads, they are different in many aspects. Whether you are choosing Google Ads or SEO for online advertisement, it is important to determine your business's goals and requirements. Depending on the business's marketing needs, you can easily choose any of these strategies for your brand exposure.
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