Isn't it evident that SEO is a never-ending process? As it implicates maintenance of the site, pitching in to tune it. Without looking at it regularly, one can never believe that "If today my website ranks high, then it'll always be" as it is a false notion, and optimization doesn't run that way. Today on the top? Tomorrow some other website will be if you don't test and monitor it.
Let's check on the 4 steps to the optimization of the website.
Step1: Analysis
Keyword search: Come up with a prioritized list of terms a customer and business might focus on. Think of yourself, if you were a customer and want to search for a business like you offer, how would you land to those sites? Pretty hard right to think in those terms? But that's what gives you an answer.
Analyze the competitor: You unquestionably have many on the list, right? Research on what makes them unique than you to rank high. Find the keywords they are focusing on. Search for those keywords.
Analyze the website: See how the code is written. Is that more or the text on your website? With the use of keywords and codes, now where do you stand in the search engine?
Step 2: Keyword exploration and evolution
Analysis of keywords: Now, since you analyzed the competitor's website and your website. If you have prioritized the keywords, then you have a list of keywords. Using which look for the search queries recently reviewed and know how many of your competitor's websites are working on each of the keywords. Now prioritize these keywords and phrases accordingly.
Assessment of pursuit: Now, you know the conversions are essential to your business with the traffic you attain. You've got to assess it and check where you stand, to see where you may later. To begin with, that keeps track of an excel sheet for the website ranking progress and check up on this for every 30 to 45 days. As you know that you can't miss on conversions, right? So better doing.
Objectives: Be sure with the aim of any implementation. Say suppose down the lane by next month you need the viewers to increase by 50 more from the state of current viewers. Then one must follow accordingly to see improvements. Working on each page is more effective than screening on all the pages altogether.
Step 3: Content quality and proposition
Headlines: If keywords are used in the tile of the hour page, it becomes a way for the keywords location. That way, your website will be viewed.
Meta tags: Must have surely heard about click through right? It can bring in more traffic but not a factor concerned with ranking.
Use phrases with strategies: Include a list of keywords shortlisted in your source code and on the front end page in the content so that the crawler identifies these keywords to know what your website is all about. Recently, a page with 800 to 2000 words overtakes the traction comparing to the short ones. What matters is the user, content and the links to increase the performance and rank accordingly.
Sitemaps: For a crawler to index you easily, develop HTML and XML versions of your website.
Sending URL: The concern of submitting URL to the directories must considered as they will rank or index the website based on the number of links—that way you are indexed quickly.
Step 4: Monitoring and Testing
Assess and check: If you have implemented a technique to improve the effectiveness, then it must be checked and tested right? Look where is your ranking in the search engine. Look for the website traffic. Look for the traffic that each of your keywords gained. See what is different and what are the changes. Keep a note of the change in a spreadsheet.
Sustenance: If checked then it has to be maintained as well right? What is the point if it isn't? Everything goes to vain. From the testing, if you have noticed, there must be some changes that need to be implemented to the keyword research or link building strategies. If implemented can bring in improvements to the website. If setting up of blog or installation is not your cup of tea then hand it over to your hosting company who would help you in all the way long.
Some of the SEO services in Dubai is listed here if you are looking for one.
Webquest SEO
Wisdom
Virohaa
Chain Reaction
Digital Marketing Inn
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